Keep and Bear Arms

New non-partisan political information site focuses on the lesser-known candidates

SAN FRANCISCO, CA - July 12, 2000

How many Presidential candidates can you name? Two? A half-dozen? Not even close. There are over 200 candidates in the coming election.

Don't worry - you're not the only one who's never heard of them. Without multimillion dollar PR budgets and major party backing, they don't stand a chance of attracting mainstream media attention.

The creators of DarkHorse2000 (http://www.darkhorse2000.com), a new political information website, think those other contenders deserve a little attention - and that American voters should know there are alternatives to the major party favorites. DarkHorse2000 will give equal coverage and credibility to nearly100 political parties and 200 presidential hopefuls - from Paris Alvarez to Abe Ziskis - and do it with intelligence, wit and style.

"To me, those under-reported underdogs are the true heroes of American democracy", said Robert Arnold, co-founder and Editor-in-Chief. "They know they're facing impossible odds, but they're willing to risk ridicule for something they believe in - even if it's only the myth that every kid has a chance to grow up to be President. Major party campaigns have devolved into marketing events with uninspiring candidates spending millions to sell vague promises to a public that has grown so disenchanted with their leadership that less than half of them even bother to vote."

Political websites have proliferated in recent months, but there's nothing quite like DarkHorse2000 for delivering quality content with an irreverant sense of humor that deftly walks the line between making politics fun and making fun of politics.

"One of the things that sets us apart from the political dotcom crowd is our utter lack of outside funding", he explained. We built DarkHorse2000 on our own so we could maintain our independence and editorial integrity - and so we could have as much fun as we wanted with the most boring presidential campaign in living memory. Being poor but honest isn't all that it's cracked up to be, but it's not a barrier to creating a successful website - and it beats having to answer to guys with expensive suits and no imagination beyond the bottom line."

In addition to its coverage of the lesser-known candidates, DarkHorse2000 features extensive original content, with daily news, interviews, and exclusive articles and columns by some of America's best political writers.

DarkHorse2000 also provides essential information on American politics and political history, and will guide visitors to the Web's political information resources with a collection of over 2000 politically-related links. Among the site's highlights is a rogue's gallery of over 140 candidates' mug shots arrayed on a single page so that undecided voters can choose their candidate on looks alone.

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Written By:	Robert Arnold
	New non-partisan political information site focuses on the lesser-known candidates SAN FRANCISCO, CA - July 12, 2000 How many Presidential candidates can you name? Two? A half-dozen? Not even close. There are over 200 candidates in the coming election. Don't worry - you're not the only one who's never heard of them. Without multimillion dollar PR budgets and major party backing, they don't stand a chance of attracting mainstream media attention. The creators of DarkHorse2000 (http://www.darkhorse2000.com), a new political information website, think those other contenders deserve a little attention - and that American voters should know there are alternatives to the major party favorites. DarkHorse2000 will give equal coverage and credibility to nearly100 political parties and 200 presidential hopefuls - from Paris Alvarez to Abe Ziskis - and do it with intelligence, wit and style. "To me, those under-reported underdogs are the true heroes of American democracy", said Robert Arnold, co-founder and Editor-in-Chief. "They know they're facing impossible odds, but they're willing to risk ridicule for something they believe in - even if it's only the myth that every kid has a chance to grow up to be President. Major party campaigns have devolved into marketing events with uninspiring candidates spending millions to sell vague promises to a public that has grown so disenchanted with their leadership that less than half of them even bother to vote." Political websites have proliferated in recent months, but there's nothing quite like DarkHorse2000 for delivering quality content with an irreverant sense of humor that deftly walks the line between making politics fun and making fun of politics. "One of the things that sets us apart from the political dotcom crowd is our utter lack of outside funding", he explained. We built DarkHorse2000 on our own so we could maintain our independence and editorial integrity - and so we could have as much fun as we wanted with the most boring presidential campaign in living memory. Being poor but honest isn't all that it's cracked up to be, but it's not a barrier to creating a successful website - and it beats having to answer to guys with expensive suits and no imagination beyond the bottom line." In addition to its coverage of the lesser-known candidates, DarkHorse2000 features extensive original content, with daily news, interviews, and exclusive articles and columns by some of America's best political writers. DarkHorse2000 also provides essential information on American politics and political history, and will guide visitors to the Web's political information resources with a collection of over 2000 politically-related links. Among the site's highlights is a rogue's gallery of over 140 candidates' mug shots arrayed on a single page so that undecided voters can choose their candidate on looks alone.