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Advertising
on KeepAndBearArms.com
Advertising
Requirement
If you believe that individual citizens have a right to Keep and Bear
Arms, welcome to the opportunity to present your advertising on
this website and/or in our newsletters.
Our Audience
By far, the most
effective form of advertising is to ensure that ads are targeted to a
specific audience. Whether you are building brand name awareness,
developing traffic or driving sales, the key is knowing your audience.
Though you probably already know what we're about, we'll spell it out:
The content of our site is viewed by gun owners, citizens concerned about freedom,
conservatives and libertarians, rugged individualists, hunters, shooters, gun and
knife collectors, the general public, and quite a few other subcategories of these
fine people. We will share them with you and you with them.
If you have a product or service of interest to our
Internet audience, KeepAndBearArms.com is one solution to your ad campaign. We provide
advertisers with first class results by targeting their ads to the
right people time and time again for prices so much less expensive
than print advertising it's almost silly not to advertise with us.
Banner advertising is
sold per slot, using a standard 468x60 image which appears at
the top of each page--or on the left side of our pages using 150x50 images.
Newsletter advertising is also available using text
which appears in various locations through our daily (weekdays) newsletter.
How it works!
Advertising on this site is not sold by impressions, but rather by
slots which run for 30-day periods. To increase the amount of
impressions over a 30-day period, you can simply run multiple
concurrent slots.
All advertisements served at Keep and Bear Arms are monitored
electronically. Click-throughs for URL's are stored in a
database which is available at all times to our advertisers.
NOTE:
The
values that are quoted in the rate chart below are based on the impressions
returned per slot last month. On a monthly basis this site
serves 748,660 page views and receives 198,780 visitors. Actual values will vary from
campaign to campaign depending on the amount of advertisers and our
site traffic. At a very minimum you are guaranteed to get
40,000 impressions per slot. The 30-Day "Cost"
per slot is fixed and independent of impressions received.
| Discounts
for Larger Advertising Buys |
|
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Discounts |
Criteria |
| Discounts |
5% |
More
than $500 per 30 Days |
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7.5% |
More
than $800 per 30 Days |
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Additional 2.5% |
Campaigns
90 days or more |
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|
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Discounts
are based on individual advertising orders. Keep in
mind that we can NOT breakup a single order into multiple
payments. |
Advertising Rates
The following rates provide a guide to the standard advertising plans
we offer. The figures are per slot sold. The discounts are 5%, 7.5%, and 10% respectively
for larger volume purchases. Once you've paid for your position
for X number of slots, your rate is secured for the duration of that
time period.
| Top
Position 468x60 Banner
Details
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The Top Position 468x60 banner is rotated at the top of every page,
and there are a total of 10 slots available for this positioning.
This type of ad is not sold by impressions, rather by slots which run
for 30-day periods. The banner must be 468x60 pixels and should not
exceed 48Kb in size.
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Rate
Chart |
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| 30-Day
Rates |
Slots |
Impressions** |
Cost |
CPM |
| Run-of-site |
1 |
52,788
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$400.00
|
$7.58 |
|
| Left
Position 150x50 Banner
Details |
|
There are a total of 50 slots (10 positions - 5 slots per position)
available for this positioning. The Left Position 150x50
banners are rotated at the left of every page. This type of ad is not
sold by impressions, rather by slots which run for 30-day periods. The
banner must be 150x50 pixels and should not exceed 12Kb in size.
|
Rate
Chart |
|
|
| 30-Day
Rates |
Slots |
Impressions** |
Cost |
CPM |
| Run-of-site |
1 |
105,576
|
$200.00
|
$1.89 |
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| Left
Position Sponsored Text Links Details |
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There are a total of 25 slots available for this positioning.
The Left Position test link is shown on over 95% of the pages
throughout this Web site. This type of ad is not sold by
impressions, rather by slots which run for 30-day periods. The text
must be no more than 28 characters in the text link. Text links
are not sold on a rotating basis, they are sold on a first come first
serve basis. As text links expire other text links move
up. So, your link could actually be the last link when your
campaign starts and end up being the first link within a week or two.
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Rate
Chart |
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| 30-Day
Rates |
Slots |
Impressions** |
Cost |
CPM |
| Run-of-site |
1 |
501,486 |
$150.00 |
$0.30 |
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| Newsletter
Advertising Details
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Advertising on Keep and Bear Arms
is not limited to just banner advertising. Our newsletter goes out to over 16,000
individual email addresses
of supporters of the 2nd Amendment, and many of those email addresses
are entire distribution lists. There are three advertising placements available. The
first is sponsor spot - if you purchase this spot the newsletter will
state "Sponsored By" in your ad. There are two
additional advertising spots on each newsletter issue: a middle spot
and a bottom spot. (If you buy multiple issues, you will pay
advertised rate per issue fee, even as the number of subscribers go
up. You will never be charged more than what was originally agreed
upon as outline below.) Please note that the cost of advertising
in the newsletter will go up as readership increases.
|
Rate
Chart |
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| 1-Day
Rates |
Issues |
Readers** |
Cost |
CPM |
| Top
Sponsor |
1 |
16,000
daily
|
$150.00
|
$9.38 |
| 1st
Ad Space |
1 |
16,000
daily
|
$100.00
|
$6.25 |
| 2nd
Ad Space |
1 |
16,000
daily
|
$75.00
|
$4.69 |
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**This
number is actually low. We reach that many individual
email addresses, but many of them are entire list
servers. |
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Custom Advertising
We are always more than happy to provide custom plans to advertisers
who may require different banner sizes, click-throughs, or page
placements. To
discuss custom plans please contact Keep and Bear Arms as described
below.
Custom
Banner / Ad Design
We can assist you
in producing quality, attractive banners. Our rates range from
$250 - $500 for large banner ads, $150 - $350 for small banner ads.
Our team of graphic designers are professional,
expedient, and accommodating, and the banner is yours once you pay for
its creation. (You can use it on other sites, as well.)
Formats
for Ads
We will
run banners in the .gif format. If you provide a .jpg banner, we will
convert and optimize your ad for fast load time. We do not run Flash
banners due to the fact that our experience has shown that some of our
viewers cannot or will not use Flash plug-ins, and we're not cutting them
off just to run an ad. And we do not run animated .gif images due to
load time issues, but there could be an exception made on the animated
.gif issue if it's an extremely small file.
I'm interested. What now?
If you
would like to contact Keep and Bear Arms to discuss the possibility
of placing your ad campaign on our website or within our newsletter,
email
ADV-SALES@KeepAndBearArms.com
with a subject of KABA ADVERTISING INTEREST.
We answer all emails within 48 hours unless we're out of town. We look forward to hearing from you.
--KeepAndBearArms.com
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