My name is Dr. Ignatius Piazza. I am the Founder and Director of Front Sight
Firearms Training Institute. I am building the world's only 550 acre, resort
quality, firearms training facility and masterplanned community near Las Vegas,
As a Life Member of KeepAndBearArms.com, I encourage fellow gun
owners to join in KABA's efforts to protect our 2nd
I further proclaim September 23, 2000 as Keep and Bear Arms Day at Front
Sight Firearms Training Institute in Las Vegas, NV. Front Sight will host a
free, one day submachine gun gun course for KABA members and their families. See
KABA updates for other activities associated with the KABA Day at Front Sight.
See Free Submachine Gun Course on Front Sight's website at http://www.frontsight.com
to download your application. Complete the application, circle the September 23
date and fax or mail it to us. We look forward to seeing you at Front Sight.
I am a Life Member of the NRA and have been for over ten years.
Last year, through a Front Sight First Family member who knows Charleton
Heston personally, I offered to provide a $1000 Four Day Defensive Handgun
course FREE OF CHARGE to anyone who upgraded their NRA membership to a life
membership or purchased a new life membership. What that means is that my
organization, Front Sight, would essentially work for free to promote the NRA
Life Membership program. All I asked for in return was that the NRA promote the
offer to their members through advertisement and editorials in the NRA
publications and mailers. Imagine the shock NRA members would feel to actually
receive a very tangible and valuable gift of world class training at Front Sight
that matches the dollar amount of their life membership donation to the NRA.
Never before in the history of the NRA has such an offer been provided to the
membership. Front Sight can afford to provide such an offer because we know that
once a student experiences the professionalism of our organization, the
unmatched quality of our instructional staff and curriculum, and the friendly
and supportive manner in which we treat our students, they will want to return
for all of our courses. After numerous follow up attempts to speak with Mr.
Heston about my offer, I never received a response.
In January, during the SHOT Show Convention, I spoke with numerous NRA Board
members, some of which attended Front Sight's free one day submachine gun
course, the day after the SHOT Show. I offered to start charging the general
public for the one day submachine gun course, but exclusively provide it free to
NRA members if the NRA would promote it to their members through NRA
publications and mailers. I suggested that they could use the submachine gun
course to promote enrollment in their standard memberships. Imagine the response
to an ad that said "Join the NRA and receive a $500.00 one day submachine
gun course at the world famous Front Sight Firearms Training Institute, guns and
ammunition included, FREE OF CHARGE!"
The board members expressed concern about the "submachine gun"
component of the course and asked if I could change the offer to a free one day
handgun course. I chuckled and explained to them that the draw for people is not
a free one day handgun course. The perception of the majority of their members
is that they can get a one day handgun course at their local gun range--which
has minimal perceived value. People will and are traveling from across the
country to train with a submachine gun, because there is no other place where
they can receive such a once-in-a-lifetime opportunity. At the time we had
trained over 3500 students in one year. Six months later, we have now surpassed
7000 students. Again, no response from the NRA after asking Board members to
speak with Heston, LaPierre, or anyone else that could make a decision at the
In early February of this year, at the Safari Club International Convention,
I sat down with Joe Graham, Executive Director of NRA Publications. I had him
watch a copy of the very positive coverage Good Morning America aired about
Front Sight and our free submachine gun course. I asked him to run some feature
articles about Front Sight so NRA members would know more about our program of
courses and the free opportunity we were offering. Mr. Graham stated that he was
in the business of selling ad space, not feature stories about Front Sight.
I asked him to explain why Front Sight had been positively featured by so
many mainstream media sources, including the New York Times, LA Times, London
Times, UPN, Good Morning America, and even the BBC, but not even a mention of
Front Sight in any NRA publications? He again stated that he is in the business
of selling ad space.
I asked him to show me the latest issue of the American Rifleman. I paged
through it and found a four page story, complete with color photos, featuring
how to refinish gun stocks. I asked him point blank, "What do you think the
millions of NRA members would rather find out about-- an opportunity to attend a
$500 submachine gun course absolutely free with the guns and ammunition provided
free as well or how to refinish antique gun stocks?"
Mr. Graham did not answer that question but instead said that if we ran a two
page advertisement for the cost of $33,000 in the American Rifleman, he would
run an article about Front Sight in a future publication. My response was that
we should not have to pay the NRA to do the right thing and inform their
millions of members about such a valuable and unique offer that Front Sight has
already provided to thousands of people-- especially when other mainstream media
sources have covered Front Sight in such a positive manner. I then informed Mr.
Graham that Front Sight had provided Safari Club International with a four day
course for every life member that enrolled at the convention and he should speak
with Heston and LaPierre to meet with me to discuss how we can build the NRA
By the end of the convention Front Sight had assisted Safari Club in selling
more life memberships than they ever had at any convention in their history.
Front Sight provided over $300,000 in free four day course certificates to
Safari Club International.
Two months later, after repeated faxes and phone calls to Mr. Graham
inquiring about any decisions the NRA had made regarding my variety of offers to
work with and support their efforts, I received a faxed letter from Jeff Young,
an advertising rep for the NRA. The letter informed me that the NRA had decided
against any participation with Front Sight due to our lack of credit history
with them! I was initially confused and then became quite annoyed at such a
spineless and thoughtless response. The fact is that Front Sight had never
requested or suggested any credit with the NRA. We did not ever even see a
credit application or contemplate completing a credit application. All of our
advertising to that point with all other magazines, including a $25,000
advertisement with Guns & Ammo had been paid in advance at OUR request. I
fired off a letter to Mr. Graham requesting an explanation and copied it to Jeff
Young. I never received a response.
In June, I again attempted to contact the NRA to place an advertisement.
After three calls and messages to Jeff Young, I finally caught him and asked for
a price to run an advertisement in the new NRA publication, "America's 1st
Freedom" (used to be named The Guardian). Jeff informed me that Joe Graham
specifically advised him that the NRA would not take any advertisements from
Front Sight that featured submachine guns due to the political fallout during
this election year. I asked Jeff Young if he was aware that since we met with
Mr. Graham in February, Front Sight had been featured POSITIVELY with their Free
Submachine Gun Course in another dozen publications and on MSNBC's Special
Edition and NBC Live Los Angeles News? Mr. Young's response was that he could
quote ad rates only and that Joe Graham had made it perfectly clear that the NRA
will not do anything with Front Sight if it involves submachine guns.
Later in June, I sent a letter to Joseph Farah at World Net Daily exposing
the fact that the NRA had refused to inform their members about Front Sight and
refused our advertising for the free submachine gun courses.
The WorldNet Daily story can be found by clicking
As I said before, I am a Life Member of the NRA. I want to support the NRA. I
have offered support that only Front Sight can offer. I cannot understand why
Heston and LaPierre have not found the time to sit down with me and work out a
member benefit package that would skyrocket their life memberships and standard
I have done all I can to reach the NRA, including bringing this issue to the
public through WorldNet Daily. Many thanks to Joseph Farah his courage and his
assistance. I remain eager to assist the NRA or any other large, well organized
pro gun groups that can promote Front Sight in the same professional manner that
we demand from ourselves and have demonstrated is possible through the
Founder and Director
Front Sight Firearms Training Institute
Dr. Ignatius A. Piazza is Founder and Director Front Sight Firearms Training
Institute. You can reach them on the web at http://www.frontsight.com,
by email at email@example.com
and by phone 1.800.987.7719 or fax 1.831. 684.2137.